Getting Started with Buyology Labs
Follow this guide to run your first neuromarketing analysis in minutes.
Neural prediction models
Each analysis uses Claude Sonnet 4.6 against a scoring rubric informed by published neuroscience and behavioural-science literature covering attention, emotion, memory, purchase behaviour, and cognitive load. Scores are directional model estimates, not lab measurements.
1. Create Your Account
Sign up at buyologylabs.com with your email. You'll receive 3 free analysis credits to get started.
2. Upload a Creative Asset
From your dashboard, click "New Analysis". You can upload:
- Print ads and broadsheet layouts
- Social media creatives
- Packaging designs
- Store layouts and planograms
- TV spot stills or key frames
Supported formats: JPG, PNG, WebP, PDF (max 10MB). Video: MP4, MOV, WebM (max 100MB, paid plans only).
3. Configure Target Demographics
Select who you want to test your creative against:
- Age group (18-24, 25-34, 35-44, 45-54, 55+)
- Gender (Male, Female, All)
- LSM tier (1-4 Low, 5-7 Mid, 8-10 High, All)
- Province (any SA province or National)
4. Run the Analysis
Click "Analyse" and our AI models will predict how your target audience will neurologically respond. A full image analysis typically takes about 3 minutes.
5. Read Your Report
Your report includes:
- NeuroScore — 0–100 overall effectiveness rating
- Six neural metrics: Attention, Emotional Engagement, Memory Encoding, Cognitive Load, Purchase Intent, Persuasion
- Predicted saliency heatmap and scan path
- Geographic response map across SA provinces
- Actionable recommendations to improve your creative
6. Compare Creatives (A/B Testing)
Upload a second creative and use the Compare feature to see which performs better across all metrics.