Case Studies — Real Analysis. Real Results.

Neural report cards from retail broadsheets, FMCG packaging, and brand identity work — NeuroScores, behavioral science, and fixes you can ship.

FMCGLeading SA FMCG manufacturer (anonymised) • 9 min

24-point ML Calibration Delta between shelf appeal and neural purchase response

How AI Neuromarketing Revealed a 24-Point Purchase Intent Gap

A leading SA FMCG manufacturer's new packaging range underperformed by 18%. Buyology Labs scored 6 variants and found the invisible gap between shelf appeal and neural purchase response.

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Telecom & Retail10 min

Vodacom

Cognitive load swings 30 to 66 across the same campaign — neurological whiplash inside one shopping journey

Vodacom Multi-Asset Audit: Why a Moderate Campaign Score Hides Cognitive Whiplash

We analysed 11 assets from a recent Vodacom retail campaign through the campaign synthesis pipeline. The campaign-level NeuroScore came out at 64 — a Moderate verdict that masks four behavioral principles violated 7–11 times each.

Retail12 min

Checkers, Pick n Pay, Woolworths, Spar

All four scored below 40/100 on cognitive load

SA Retail Neural Report Card: How Four Grocery Giants Score on Neuroscience

We stress-tested four national grocery broadsheets with the same virtual neuro stack: NeuroScore, cognitive load, emotional engagement, and behavioral compliance.

Logo & Packaging11 min

Tiger Brands

82 cultural resonance but 68 archetype alignment

Tiger Brands Rebrand: When Design Sophistication Meets Shelf Reality

Logo neuro dimensions, provincial splits, and Jungle Oats vs Instant Oats packaging — what the numbers say about equity migration.

Packaging10 min

Tiger Brands — Jungle Oats

Tiger mascot captures attention in 100ms but packaging fights itself

What Neuroscience Says About Your Packaging: Jungle Oats Deep Dive

Full virtual neuro profile for Jungle Oats: attention, memory, cognitive load, purchase intent, and packaging intelligence scores.