Understanding Your Results
How to read NeuroScore, each neural metric, and the visual outputs in your report.
NeuroScore (0–100)
Your overall creative effectiveness rating. Scores above 70 indicate strong neural engagement. Scores below 50 suggest significant optimization is needed.
Neural metrics
Attention (0–100)
Measures predicted visual fixation and attention capture. Based on contrast, color saliency, layout hierarchy, and visual complexity. High scores mean your creative grabs and holds attention.
Emotional engagement (0–100)
Predicts emotional response intensity. Considers color psychology, imagery valence, copy tone, and cultural resonance. Higher scores indicate stronger emotional connection.
Memory encoding (0–100)
Estimates how memorable your creative will be. Evaluates distinctiveness, narrative coherence, brand integration, and repetition patterns. High scores predict better brand recall.
Cognitive load (0–100)
Measures information processing demand. Higher is better here — it means your creative is easy to process. Low scores mean your audience has to work too hard to understand your message.
Purchase intent (0–100)
Predicts likelihood of driving action. Considers value messaging, urgency cues, friction reduction, and reward signaling. High scores indicate strong conversion potential.
Persuasion (0–100)
Evaluates use of behavioral science principles. Detects social proof, scarcity, authority, reciprocity, anchoring, and other cognitive biases. High scores mean effective persuasion architecture.
Eye tracking
- Heatmap: Red/yellow areas receive the most predicted visual attention.
- Scan path: Shows the predicted order in which eyes move across the creative.
Geographic insights
Province-level predicted response scores across South Africa, with LSM tier breakdowns showing how different income segments respond differently.
Recommendations
Actionable suggestions to improve specific aspects of your creative, grounded in neuroscience research.