How we score

Live dimension scores (attention, emotional engagement, memory encoding, purchase intent, cognitive load) are Claude estimates against a scoring rubric informed by published neuroscience and behavioural-science literature. They are not lab measurements, not EEG recordings, and not an AUC claimed against a public physiological dataset.

Retired ONNX calibrators (including NeuMa, GSR, and synthetic GBR weights) are not on the scoring path. Reliability against human outcomes is a later study, not a live claim.

Method detail lives on the methodology page.